THE P       A   CE GROUP SUCCEEDS IN
Fargo, North Dakota

 



Situation Analysis

The Fargo-Cass County Economic Development Corporation conducted a national search to identify a highly motivated economic development professional to provide leadership, vision, and expertise to focus on growing existing business and industry as well as recruit new business and industry opportunities for the Fargo-Cass County-Moorhead, Minnesota area.

 

The Fargo-Cass County EDC

The GFMEDC strives to enhance economies in Cass County, N.D. and Clay County, Minn. communities by attracting, expanding and retaining primary-sector businesses. Its primary objective is to facilitate the creation of primary-sector jobs. A primary-sector business is one that brings new dollars into a community through the sale of its products and services outside of the trade area. The primary sector is the foundation of an economy and the principal driver of economic development.

 

Fargo-Cass County, North Dakota

Fargo and Cass County are located at the intersection of I-29 and I-94, major cross country interstate highways. There are 178,242 people in the metropolitan area with 72,868 households. Non-agricultural employment in the Fargo MSA has grown 37 per cent since 1990, to 106,000, an average annual growth rate of more than 2.4 per cent. And a growing business climate has helped drive the area's economy.

Getting around Fargo and Cass County is easy. There's no traffic congestion, and the median commute time is 15.7 minutes. National surveys have consistently ranked Fargo and Cass County as a good place to live and raise a family. North Dakota boasts the second lowest overall crime rate and the lowest violent crime rate in the nation. Ladies Home Journal ranked Fargo 13th in it's "Best Cities for Women." Redbook calls it one of the best places in the U.S. for working mothers.

 

Researching and Selecting a Search Firm

The Fargo-Cass County (FCCEDC) in Fargo, North Dakota, was in need of an executive search firm to find a new President for their organization. The FCCEDC board consists of the strongest community leaders and business leaders in the area. The organization had never used a search firm in the past, but the Chairman, Rick Berg knew he did not have the time or the expertise to find the right person. Therefore, the executive search committee, made up of several prominent bankers, Mayor Bruce Furness, and Hospital CEO Roger Gilbertson researched many search firms and selected two firms for telephone interviews. After researching the references, the executive committee selected The PACE Group to assist them on this important project.

 

The FCCEDC search committee selected The PACE Group for their “Can and Will Do” attitude and understanding on the open meetings law that exists in North Dakota. They wanted the best, and therefore decided they needed to hire the best. The board agreed that The PACE Group was the obvious choice. Dick Solberg, President of Fargo Bank and Trust said “I thought we could do this search on our own, but I was wrong. We needed PACE to lead us thought this process. PACE is into long term relationships with people and they were what we wanted. We wanted a firm that understood North Dakota and our people and PACE has worked all over the United States and could relate to us.”


Process Outline

 

December 15, 2001: The PACE Group Pitches Services to FCCEDC

The PACE Group presents their services and experience to the FCCEDC search committee. 

 

December 18, 2001: FCCEDC Selects The PACE Group for Their Executive Search. 

 

January 2-5, 2002: PACE Creates Needs Assessment.

The PACE Group interviews over 30 community leaders, tours the city, and learns about the area to create the Needs Assessment.

 

January 10, 2002 : PACE Presents the Needs assessment.

The PACE Group provides the needs assessment to the FCCEDC search committee in a written report and discusses the details during a presentation. The needs assessment consists of charts and summaries of the information learned from the interviews.

 

PACE obtains feedback on this material and observes as the board discusses specific issues and fine tunes their desires and needs for the next President. This discussion allows the board to come to solid conclusions about the job responsibilities and required qualifications for the position. The PACE group then revises the job description so it tailored to the FCCEDC specific needs and desires. PACE also receives approval to use the presented materials to market the position and recruit the best candidates in a national search. PACE also makes extensive recommendations addressing nine specific areas to be considered for the future of economic development in the Fargo area.

 

January 27, 2001: PACE Presents Seven Finalists.

PACE provides candidate resumes and evaluation material for seven finalists. PACE provides these materials in a binder for each board member and elaborates on each candidate during a formal presentation. The board is able to ask many professional and personal questions regarding the candidates. The board also has the opportunity to request for PACE to return to the market in search of more candidates, but the board is pleased with the finalists and decides to bring in four candidates for site visits and interviews. One of the local candidates decided not to interview for the position and one out of state candidate did not want his name in the paper because of the Open Meetings Law.

 

PACE works with the board to create a solid and consistent interview schedule including formal and informal interviews with every member of the board. This includes tours of the community and breakfast, lunch, and dinner meetings.

 

January 31-February 2, 2002: FCCEDC First Round Interviews/Site Visits.

FCCEDC interviews four candidates from Texas, Minnesota, Missouri and Ohio. The candidates from Texas and Missouri both grew up in North Dakota.

 

February 9, 2002: Second Round Interview.

The selected candidate, Mr. Walters, is brought in for a second round interview. Mr. Walters was raised on a ranch in Northwest North Dakota and was the director of the Dumas, Texas EDC. Mr. Walters rejected PACE the first three times PACE tried to recruit him. Only after identifying specific family issues and needs was PACE able to send additional information to their home and convince them to interview in the Fargo area. During the second visit, the committee entertains Brian Walters, his wife and son. FCCEDC decides to make a formal offer and negotiations begin with PACE assistance.

 

February 16, 2002: FCCEDC Announces New President.

The FCCEDC announces the hire of Brian Walters of Dumas, Texas as the new President of their organization in the Fargo Forum.


Keys to This Successful Search

 

1. Strong Committed Leadership - Both Private and Public.  The FCCEDC executive search committee was made up of very strong community leaders—leaders, who are dedicated to the Fargo region and are well respected in the community. They have a desire to get things accomplished. Rick Berg, Chairman of the Board, serves in the House of Representatives as Majority Leader. Representative Berg gets things done and is well respected in the local community and the entire state of North Dakota. He also clearly articulated his expectations to The PACE Group. Mr. Berg was very committed to finding the BEST candidate in the United States. His committee was the Who’s Who of the business community in Fargo, North Dakota.

 

2. Selected Candidate Grew Up in North Dakota.  Finding Brian Walters was like finding a needle in a haystack. Dumas, Texas is in West Texas and is a very small community. The people of Dumas love Brian Walters and his family. In fact, the windshield of Brian’s car was blown out the day he drove to the airport in Amarillo to fly to North Dakota. His current Chairman drove him to the airport knowing he was interviewing in his home state of North Dakota. He was talking Brian out of a move that day. They did not want Brian to leave Dumas, Texas.

 

3. All Seven Finalists Were Not Actively Looking For a New Position.  All candidates presented were employed. Each candidate had to be sold on Fargo, North Dakota.

 

4. North Dakotans Are Genuine and Sincere.  What you see and experience is like no other place in the United States. Most people are 3rd generation and come from very strong family values. They work very hard and they always tell the truth. They are the most genuine people in the World.

 

5. Hard Work.  Fargo Cass County is a growing community in the Northwest United States. This was PACE’s first search in North Dakota. Since this search, PACE has completed 5 additional searches in the State of North Dakota from Minot to Bismarck. We enjoy this state and their people.

 

Quotes from Fargo Leaders

 

Thank you for the very professional manner in which you assisted in our search. You were most responsive in meeting our time line and very aggressive in seeking candidates who would meet our requirements. Brian Walters was the right fit at the right time for our community.
                                       -
Bruce W. Furness – Mayor, City of Fargo

                                        701-241-1310

 

You are very good at your profession and we enjoyed working with you. At first I thought we could get the job done on our own, but I was wrong. We needed you. I am confident Brian will have a successful career with us. I know our board will give him full support.

                                       -Richard H. Solberg – President, State Bank of Fargo

                                        701-298-1500

 

Thanks for leading our presidential search, the outcome was exactly what I had hoped for and I had pretty high expectations…The belief our board had was that a top person for our position was probably not unemployed or looking for another job. This proved to be the case; the people who applied for the job were in a whole different league than the shinning star you were able to recruit. The press quoted our new president saying, “I was not looking for another position”. The best and the brightest love what they are doing and have future plans for their organizations, it takes someone like you to open up their mind and excite them about other job options…No one has questioned the decision to engage your services and I have received many complements on the process and outcome.          

                                       -Rick Berg – Goldmark,

                                        701-235-2920